Monday, October 4, 2010

Yesterday we were chatting in our office to a client (another business owner) about the challenges of running a business.
Our conversation was a reminder of the book "The E Myth Revisited" by Michael Gerber.
We all agreed this is an outstanding book for any business owner to read.
"Gerber walks you through the steps in the life of a business - from entrepreneurial infancy through adolscent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed - and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working 'on ' your business and working 'in' your business.

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